Wednesday 10 February 2010

Stereotypes of chick flicks.

In the usual chick flick film there is a girl who is not that popular and does not have many friends. She is also in love with a boy who is very popular but pretends not to notice her in front of his friends who like to make fun of her. She eventually wins the boy and they live happily ever after.

Women are normally portrayed as a stupid girl who does not have much intelligence; for example in a scary film the girl who is left alone in her house in the middle of nowhere goes to investigate a peculiar noise after watching on the news that there is a killer on the loose. I personally get annoyed with this stereotype as I find myself shouting at the screen as I find what they are doing stupid.
This is definitely expected within a scary film as it sets the film to start if a stupid girl gets killed when going outside on her own in the dark, in these particular films this is inevitable.




Media Portrayals of Girls and Women: Introduction
We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek legion.
Many would agree that some strides have been made in how the media portray women in film, television and magazines, and that the last 20 years has also seen a growth in the presence and influence of women in media behind the scenes. Nevertheless, female stereotypes continue to thrive in the media we consume every day.
This section of the site provides a snapshot of the issues around the media’s portrayal of women and girls—from effects on body image and self-identity to ramifications in sports and politics. It looks at the economic interests behind the objectification and eroticization of females by the media as well as efforts to counter negative stereotyping. And it provides the latest articles and studies that explore the ways in which media both limit and empower women and girls in society.
http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/